Lost Goes To Sky One
Sky One have poached the rights to broadcast the hit cult TV show, Lost, from channel 4.
The deal with distributor Buena Vista International covers both seasons three and four. Lost has a viewing audience of 4 million viewers in the UK.
Channel 4 had originally signed for a two year deal for Lost in 2004 and were in talks with BVITV for months to renew the contract. Sky, who also poached 24 off the BBC in 2003, outbid Channel 4 and other broadcasters for the new contract.
"We are confident that Sky will build upon the established success of Lost, bringing the series to viewers in flexible ways, ideally suited to its watercooler, must-see status," said Tom Toumazis, evp at BVITV EMEA.
The "flexible ways" will include opportunities to watch the latest episodes via broadband and mobile platforms. The series is also likely to air in high definition on the Sky One HD channel.
Sky One head Richard Woolfe said that Lost had been "the envy of every network" since its launch on Channel 4 last year. "The series has defined TV drama over the last two years," he added. "We are absolutely thrilled to bring it to Sky One."
After losing Lost - one of its most acclaimed imports ever - Channel 4 will fight hard to keep it's other key acquistions, such as Desperate Housewives. The terrestrial broadcaster signed the housewife drama on the same two-year deal as Lost but has yet to agree terms for a new contract.
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Orbis non sufficit 'I'd sit alone and watch your light,
My only friend through teenage nights,
And everything I had to know, I heard it on my radio'
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