Virgin One
Virgin is now getting it's own channel, obviously called Virgin One. It sounds cool as a Virgin Media TV watcher, but will it be as popular as it's rivel?Virgin Media TV has confirmed it will launch a new entertainment channel, Virgin 1, which will be available on Sky, cable and digital terrestrial television in the autumn.
The channel will mix newly commissioned and acquired programming with user-generated content and content from Virgin Media pay-TV channels. Catch-ups, previews and exclusive content will be available via broadband and Virgin Media on-demand.
It is thought the channel will be pitched somewhere between its female-targeted channel Living and the male-targeted Bravo, and may replace Virgin Media TV's FTN channel on DTT.
Celia Taylor has been appointed director of programming for the channel alongside her responsibilities for Bravo, Bravo 2, Challenge and Trouble. She will report to Claudia Rosencrantz, director of television.
Jonathan Webb, managing director of Virgin Media Television, said: "I want Virgin 1 and the newly reinvigorated Living to be two of the top television channels by switchover. Virgin 1 will shake up multi-channel and free-to-air TV, and start liberating viewers from the linear schedule. It will be a creative tour de force and a cutting-edge example of any time, any place content. Virgin Media TV has huge support from Virgin Media and Richard Branson, who agree that Virgin 1 is what UK audiences have been waiting for."
Programme acquisitions, understood to include US programming bought at the recent series of upfronts in Los Angeles last month, are expected to be announced soon.
Elsewhere, Virgin Media is thought to be close to a deal Setanta Sports to launch its own sports channel.
Orbis non sufficit
'I'd sit alone and watch your light,
My only friend through teenage nights,
And everything I had to know, I heard it on my radio'
Re: Virgin One
if they can get this lot.........................Originally Posted by Alpha
Re: Virgin One
Where's Waldo?
"There is more stupidity than hydrogen in the universe, and it has a longer shelf life." - Frank Zappa.
Re: Virgin One
Where's Bart more like!
Orbis non sufficit
'I'd sit alone and watch your light,
My only friend through teenage nights,
And everything I had to know, I heard it on my radio'
Re: Virgin One
Next to Hank Scorpio.
"There is more stupidity than hydrogen in the universe, and it has a longer shelf life." - Frank Zappa.
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