Put in the name of a person, brand or thing and it will create a profile of a typical YouGov user who likes the person or uses the brand or thing.

https://yougov.co.uk/profiler#/

The Maggie Thatcher one is brilliant - People who like Maggie Thatcher - military, over 60, rich, from the south coast, like the monarchy, game pie, wild boar stew, spotted dick, think of themselves as leaders but sometimes intolerant, Primark customers (I'm not kidding), like war films, PM's question time, A bit of Abba, Rolf Harris!, and they read... you guessed it, The Daily Mail.

Fans of Jimmy Savile also like Rolf Harris.